Building a onboarding doc project | BharatMandi

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Congratulations on completing the modules!

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"True learning doesn't happen till you apply it!"​

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If you struggle with a blank canvas, use this boilerplate to start. Remember, this is a flexible resource—tweak it as needed. Some sections might not apply to your product and you might come up with great ideas not listed here, don't let be restricted.

This is not the only format, we would love to see you scope out a great format for your product!

Go wild and dive deep—we love well-researched documents that cover all bases with depth and understanding

Refer to the project brief and the additional resources before you begin this project!
(Go through them at least 3 times or till the time you don’t have a mind map in your brain)

Let's begin

Onboarding Overview

Welcome to BharatMandi! This document will guide you through your first 90 days, providing clarity on our company, team, products, and your role. It will help you understand our users, the market, and our internal processes. By following this, you’ll feel confident about your responsibilities and contributions. The next steps involve setting up your work environment, meeting key team members, and deep-diving into our product strategy.

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Introduction to company

BharatMandi serves the rural agritech and financial markets, connecting smallholder farmers, FPOs, and MSMEs to essential credit products and financial services.

Users

• ICP (Ideal Customer Profile): Smallholder farmers, Farmer Producer Organizations (FPOs), MSMEs in Tier 2 and beyond.

• User Journey: You’ll create a detailed map of how farmers and MSMEs onboard our platform, apply for loans, and use our marketplace.

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Market

• We primarily acquire users through partnerships with banks and strategic rural outreach. Study competitor platforms (e.g., DeHaat, Agrostar), analyzing their onboarding processes and how they acquire users.

• Industry Insights: Rural lending faces unique challenges like credit risk, seasonal income, and limited financial literacy.

Product

• Study the onboarding flow, how we guide users through loan applications, and the engagement levers we use to retain them.

• Understand how we collect and leverage data to optimize the credit process and customer experience.

Team

• Collaborate with the Product, Operations, Tech, Risk, and Business teams.

• Understand previous cross-functional experiments and operational strategies for improving credit offerings.

Important links

• Product walkthroughs, team docs, growth experiments, customer feedback repositories.

Growth Docs

• Review all past and upcoming growth strategies, experiments on product launches, and the vision of our growth team.

Introduction to function

As a Product Manager for Credit, you’ll shape the credit products that enable farmers and MSMEs to access loans easily.

Who are we?

• We are a product team that designs and delivers impactful financial solutions for rural India.

What is the teams function?

• We develop scalable financial products that solve credit accessibility issues for our rural customers.

Why does the team exist?

• To bridge the gap between underserved rural communities and affordable financial products.

Impact of the team

• You will drive product success, directly impacting how farmers and MSMEs access loans and grow their businesses.

• There is a >INR 1Tn gap in formal credit in India specific coming from rural communities and we are going to capture a large part of this over next 5-10 years. You will be leading in creating a large part of this market especially if you stick around.

First 7 days

• Set up your workspace: Access tools like Slack, Notion, Google Drive, and Freshteam.

• Schedule introduction meetings with stakeholders (Product, Tech, Operations, Risk, and Growth).

• Read key documents (product roadmap, past reports, user feedback).

• Get access to the product and analytics dashboard.

• Join a demo or onboarding session to observe how our users interact with the credit product.

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Team Conversations

CXOs:

• Kumar Subramanian (Executive Chairman): Discuss the overall mission of BharatMandi and how product ties into our strategy.

• Vikram Jetley (CEO): Deep dive into product-market fit, credit strategy, and how to scale in rural India.

• Ganesh K (Joint CEO): Understand cross-functional collaboration and stakeholder management.

• Bala Murali (Chief Business Officer): Talk about partnerships and business development strategies.

• Sivakumar Krishnan (CITO): Learn about the technology stack, and the key infrastructure supporting the credit platform.

Product Heads:

• Vignesh M S (Head – Products, Dairy):

Discuss the dairy value chain, AI-powered product innovations, and opportunities for BharatMandi to enhance dairy-related credit offerings.

• Tarun Gupta (Head – Products, Agriculture):

Learn about product development in agriculture, supply chain management, and how agricultural product offerings align with BharatMandi’s credit strategy.

These conversations will help you understand sector-specific product strategies and how they tie into the larger BharatMandi ecosystem.

30-60-90 day plan

Chart out their 30-60-90 day plan

This onboarding guide is designed to help you integrate seamlessly into BharatMandi and make meaningful contributions to the product team from Day 1. Welcome aboard!

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